Bob White, is a 40-year veteran broadcaster who has spent most of his career in the Baltimore area, on the “commercial” side of radio broadcast communications. He joined the WYPR staff (formerly WJHU), in March 2001 as the station’s weekend personality and substitute announcer and host. As one the station’s Senior Producers, he produces several local programs including Cellar Notes and Radio Kitchen.
Prior to his arrival at WYPR in 2001, Bob was Director of Marketing for WXCY (Havre de Grace) as well as General Manager and air personality for WHRF, “Harford County’s News/Talk Station.” He began his radio career in 1973 as an air personality with Baltimore’s premier album-rock station, the former WAYE-AM (now WBGR). He’s held numerous positions as General Manager, Operations Manager, Director of Programming, Production Director and Promotions Director with stations throughout Maryland including: WLIF, WBAL and WFEL (Baltimore), WLOM/WNAV, WANN (Annapolis), WQCM/WHAG (Hagerstown), WASA/WHDG (Havre de Grace), and WBEY (Grasonville).
During his career, he has also been involved in many areas of marketing, advertising, sales, production, promotions and public relations with Traffic Team, Metro Networks, and Media Associates. Bob additionally served as Promotions Specialist with Cecil County’s Department of Economic Development and Tourism from 2001 to 2006.
As a freelance broadcaster, he established AM/FM Radio Media Group, a small independent radio broadcast consulting company, working in association with local radio stations, media outlets and other local organizations. Bob’s educational background includes attending Towson University, Essex Community College and Columbia School of Broadcasting.
As a volunteer, he has worked with The Family Tree, Johns Hopkins Children’s Center, American Lung Association, The Salvation Army, Kidney Foundation, Cystic Fibrosis, MS of Baltimore, March of Dimes, and Lutheran Mission Society. He is also a former member of various professional organizations including the Radio Advertising Bureau (RAB), National Associations of Broadcasters (NAB), and National Religious Broadcasters (NRB).