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Iconic Fashion Brands Lose Popularity With Consumers

Neff Conner // Flickr Creative Commons

As the fashion landscape constantly shifts, iconic American brands have a hard time staying relevant. Fashion big shops like GAP, J. Crew and American Apparel have all seendecline in revenue in the past few years. We sit down with  Zoey Washington , our regular fashion guide, to discuss whether these quintessential brands are struggling to retain their classic looks while adapting to the latest trends.

Zoey Washington is a fashion editor and CEO of the company LITTLEbird, a fashion consulting service for teens and tweens.

 

Sheilah Kast is the host of On The Record, Monday-Friday, 9:30-10:00 am.