Blogger Dru Peters, who helps run her family's Sunnyside Farm in Dover, Pa., is urging consumers to use technology to locate where their local fruits and vegetables comes from. She calls the practice "ground-truthing," and we'll hear how it's done. We'll also examine what food labels really mean with Patty Lovera, assistant director for the DC-based policy group, Food & Water Watch.
In 2012, the University of Maryland announced it would leave the Atlantic Coast Conference for the Big 10. At the time, the change was criticized by those who claimed the decision was motivated solely by financial interests. Since then, much of the negativity over the move has diminished. But challenges regarding the transition remain. We'll look at how the school is faring during its transition, and what the future holds for Terrapin Athletics as we head into fall football season.
If you’ve been on social media these past few weeks, you’ve probably seen videos of the ice bucket challenge. It's grown so popular, that even celebrities are doing it. Other online sensations over the years include Korean rapper Psy’s “Gangnam Style” music video, and The Harlem Shake. But why do some Internet videos go viral, when others flounder? Wharton marketing researcher Jonah Berger is the author of “Contagious: Why Things Catch On.” Original air date 04/10/14