It's something we encounter each and every day, but perhaps pay attention to only subconsciously: typography. When you compose a document on your computer, how much time do you spend deciding what typeface to use? Do you use different styles for different kinds of documents? To help us understand why some typefaces work well and others do not, Tom talks with MICA's Ellen Lupton and typographer Tal Leming.
Ellen is the director of the Graphic Design M.F.A. program at the Maryland Institute College of Art and the curator of contemporary design at Cooper-Hewitt, National Design Museum in New York City. She’s also the editor of a new book called "Type on Screen: A Critical Guide for Designers, Writers, Developers and Students."
Tal Leming is a designer based in Baltimore at his personal type foundry called Type Supply. His lettering can be found on boxes of Quaker Oates, the Hollywood Reporter, Money Magazine and Good Housekeeping, among other places.
Tal Leming and Ellen Lupton, along with MICA faculty member Abbott Miller, will be hosting an event on typography tonight at MICA. It’s free, open to the public, and it starts at 6:30 p.m. in Falvey Hall at the Brown Center on Mt. Royal Avenue in Baltimore.