The immersive “Protect This Earth” installation that turned heads at Milan Design Week is making its U.S. debut—exclusively at the Under Armour Brand House in Baltimore.

Under Armour and zero-plastic pioneer UNLESS have teamed up on a first-of-its-kind capsule: a fully regenerative sportswear collection made entirely from plants. No plastic. No waste. Designed to perform—then decompose.

THE DETAILS
Location: Under Armour Brand House, 101 Performance Dr., Baltimore
Launch Date: April 22 (Earth Day)
Store Hours: 10 AM – 9 PM
Availability: In-store only through mid-June or until sold out. Not available online or any other retail locations.

The capsule features hoodies, tees, and shorts across men’s, women’s, and unisex styles ($30–$160). Select elements of the original Milan installation—including the immersive “Protect This Earth” experience—will be reimagined in-store, giving visitors a deeper look at the product lifecycle from plants to performance to compost.

This is just the beginning—the next evolution of sportswear made for athletes and built for the planet.