On a night when Chuck Thompson was broadcasting Oriole baseball, he single handedly changed the history of baseball broadcasting. For years leading up to this one night whenever the Orioles would find themselves in a favored position --bases loaded with one out and cleanup hitter coming to bat---at such heady moments Chuck would send, with unbridled joy through WBAL’s 50, 000 watt coverage, from Pennsylvania through the Carolinas, his signature comment for such moments, “Ain’t the beer cold!” But broadcasting on a night in 1970 he came to such a moment—and didn’t use the line. Ever again.   This the story of why.