Underwriting and Corporate Support

WYPR also offers locally produced award-winning news and programming including On the Record with Sheilah Kast, Midday with Tom Hall The Stoop, and long running popular curated features such as Cellar Notes, Radio Kitchen, Sports-At-Large, Weekly Reader much more.

The quality of WYPR’s programs and listeners will help you reach your target audience. WYPR with sister simulcast stations WYPF & WYPO reaches on average over 130,000* listeners per week in and around Baltimore, Maryland including Frederick on to the Eastern Shore. WYPR’s loyal listeners spend on average over 5 hours per week with WYPR and WYPR.org..

**Audience Lifestyle Data:

63% home own their own homes
40% have a college degree or more
47% have household income of 100k+
40% are in Management, Business or Professional Occupations
78% have household investments or a 401k plan or IRA
51% have homes valued at $300,000 to $750,000
57% engage in eco-friendly activities or pay more for eco-friendly products
69% enjoy fishing, gardening, golf, yoga or group fitness classes

Additionally, you can reach podcast consumers in the WYPR On-Demand space found on the WYPR Mobile App. Your message can be placed as a pre-roll, mid-roll and post roll position to reach the WYPR podcast audience! Reach consumers on the go with a WYPR Mobile Takeover sponsorship or your banner on the WYPR Mobile App.

To learn more about program sponsorships and availability please call or email Michele Williams Underwriting Sales Manager at 410-235-1617.

*January 2024-December 2024 Nielsen audience data
**Scarborough Release R2 2024 Aug 23-Aug 24