The Organic Food Business

Mar 27, 2014

A look at the evolution of the $100 billion dollar "natural products industry" with Joe Dobrow, former head of marketing for Fresh Fields, Whole Foods Market, Balducci’s and Sprouts Farmers Market. Dobrow is the author of "Natural Prophets: From Health Foods to Whole Foods: How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business."

Whole Foods Market revolutionized the U.S. organic foods industry.