The Organic Food Business | WYPR

The Organic Food Business

Apr 28, 2014

A look at the evolution of the $100 billion "natural products industry" with Joe Dobrow, former head of marketing for Fresh Fields, Whole Foods Market, Balducci’s and Sprouts Farmers Market. Original air date 03/27/14

In his new book about the organic food business, Joe Dobrow talks about John Mackey, the founder of Whole Foods Market.